Retail measurement services(RMS) DMRA

I/ SURVEYS RELATED TO DISTRIBUTION. RMS: Retail Measurement Survey

  • -Retail Census
  • -Rolling census: As universe generally deteriorates at a rate of 3% per quarter, it is imperative to carry out updates through a rolling census or occasional enumeration of types of points of sale
  • -Digital distribution at a "T" instant
    -Out of stock
  • -Retail price
  • -Market share in volume and value
  • -Presence of advertising device
  • -Origin of supply to retailers: what are advantages and disadvantages for retailers ?
  • -Many other facts…

CONSUMER SALES
1. Volume
2. Value
3. Items

AVERAGE SALES PRICE
4. Per Unit
5. Per Item


6. SHARE IN SHOPS HANDLING

7. STOCKS VOLUME


8. FORWARD STOCKS VOLUME


9. PURCHASE SHARE VOLUME


10. STOCK COVER (IN DAYS)

DISTRIBUTION (Weighted)
11. Weighted Handling,
12. Weighted OOS
13. Weighted Net

DISTRIBUTION (Numeric)
14. Numeric Handling
15. Numeric OOS
16. Numeric Net Distribution

PURCHASING
17. Weighted
18. Numeric

 AVERAGES
19. Sales per Handler
20. Stocks
21. Forward Stocks 

II/ CBB (Consumer Brand barometer) :

   Objective 1:

  • -Assist the client to better understand the needs of distribution partners in order to anticipate speculation .

   Objective 2:

  • -Establish , based on the needs and expectations of Distributors, key elements constituting their basis of loyalty
  • -Identify opportunities to improve customer-distributor links