I/ Retail Census
- Rolling census: As universe generally deteriorates at a rate of 3% per quarter, it is imperative to carry out updates through a rolling census or occasional enumeration of types of points of sale
- Digital distribution at a "T" instant
- Out of stock
- Retail price
- Market share in volume and value
- Presence of advertising device
- Origin of supply to retailers: what are advantages and disadvantages for retailers?
- Many other facts…
II/ CBB ( Consumer Brand barometer ) :
Objective 1:
Assist the client to better understand the needs of distribution partners in order to anticipate speculation .
Objective 2:
Establish, based on the needs and expectations of Distributors, key elements constituting their basis of loyalty
Identify opportunities to improve customer-distributor links
